Pablo Tran

Full-Stack Digital Marketer

Phone/WhatsApp:

+84 375791709

Email:

chantran977@gmail.com

Working Location:

Based in Vietnam.

Available for remote or hybrid work worldwide

Linkedin:

linkedin.com/in/pablo-tran

Download CV

A Bit About Me

My official professional journey began in 2019 at Goodwill Advisory Services, led by Dr. Sanjay Tolani, a globally recognized financial mentor and CEO, with head offices in Singapore and Dubai.

I first joined the team as a multimedia designer, a role many assume involves sitting at a desk most of the time, but in reality, I spent the majority of my weeks on the road, traveling across Asia Pacific with Dr. Sanjay to film brand stories and documentaries for his book writing, working with teammates to host high impact events and speaking engagements, and helping raise industry standards in insurance through education. Those field experiences taught me how to craft visuals that captivate and, more importantly, how to build a complete marketing engine that turns attention into conversions.

Between shoots in every country we stopped, I dove headfirst into paid media playbooks, email automation workflows, and analytics-driven A/B tests. Back at my laptop, I launched six-figure ad campaigns before dinner, spun up evergreen webinar funnels that generated over one million dollars in revenue, and grew social channels by hundreds of thousands of followers, all while keeping cost per lead under 1 dollar.

Today I’m a one-person marketing powerhouse. I wear every hat: creative director, media buyer, automation architect, funnel builder strategist, data analyst,... and own the end-to-end process from concept & storytelling to budget allocation, performance optimization, and reporting.

Need an agile, savvy marketer who adapts across every platform, crafts game‑changing campaigns, and delivers standout ROI? Let’s build your next breakthrough together!

Core COMPETENCIES

High-Converting Creative Production

Expert in performance-optimized videos and graphics

Storytelling for Engagement & Loyalty

Builds lasting audience trust across social platforms

End-to-End Campaign Execution

Owns the full marketing funnel, from idea to revenue.

AI-Powered Efficiency

Leverages automation to deliver results with lean resources.

Conversion-Focused Funnels

Develops webinars and email campaigns that generate leads.

Data-Driven Decision Making

Constantly optimizes campaigns to maximize ROI.

Paid Media Strategy

Proficient in Meta, Google ad campaigns.

Agile Problem Solver

Fast responder to any business challenge, any hour.

Community Growth

Scales social accounts from scratch to leadership.

Work Experience

June 2019 – Present

Mar 2023 – 12/2024

Nov 2021 – Feb 2023

Full-Stack Digital Marketer at Goodwill Advisory Services Pte Ltd (Dubai & Singapore)

Planned, executed, and optimized 50+ full-funnel Meta Ads (Facebook Ads) and digital campaigns, generating 3,000 to 10,000 qualified leads per campaign at an average CPL under $1.00.

Managed and allocated $1M+ in advertising budget across Meta Ads Manager and Google Ads, improving overall campaign efficiency to a 4.2x ROAS.

Reduced underperforming ad spend by 30% by establishing systematic A/B testing protocols for creatives, ad copy, and audience targeting parameters.

Monitored daily campaign performance metrics (CTR, CPC, CPA, CPL, and ROAS) to execute data-driven bid adjustments and budget reallocations.

Partnered with creative teams to produce over 3,000 custom visual graphics and 1,000 high-converting video ads optimized for Facebook Ads and performance marketing funnels.

Architected and automated 10+ evergreen webinar and email funnel workflows, directly driving $1.2M+ in course and product revenue.

Scaled digital community and social channel growth for financial services branding, building a community of 60,900+ financial advisors on Facebook and expanding total channel reach to over 1,000,000 followers across platforms.

Co-built Advisor X7, an AI-powered role-playing platform that enables Financial Advisors to practice real-world client conversations with an AI clone of Dr. Sanjay Tolani. Led AI personality design, prompt engineering, knowledge base development, cross-functional product execution, and go-to-market strategy, contributing to the successful launch and growth of the platform to over 161,113 registered users, with 11,000+ case studies, 36 insurer knowledge bases, and live monitoring across the top six life insurers. Check the Advisor X7 tools here. Check the Advisor X7 landing page here.

Project Manager & Marketing Lead at PowerPlus Education & Partner Brands

(Vietnam - Taiwan - Germany - USA - Korea)

Led business development and marketing initiatives across 5 companies (education, wellness, preschool, supplements), establishing strategic partnerships and supporting operations across 30+ offices in Vietnam, Taiwan, Korea, the USA, and Germany.

Coordinated branding, team training, and multi-platform campaigns.

Led 300+ digital campaigns across multiple industries, delivering a 7.8% CTR and cutting CPA by 40% below target, generating over $2M in annual revenue.